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The Use of Visuals in Marine Science Outreach

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Visuals are a valuable tool in science communication, including education and outreach. They can clarify complex concepts, create two-way dialogue, and generate an emotional response. Science-art collaborations have been more prevalent in recent years, particularly in the marine science field. However, it is often difficult to explain how or why visuals are effective communication tools. Our research aims to address these issues by using a combination of historical and quantitative research approaches. We aim to examine the different roles and values of marine illustrations throughout history, and how these can inform the present use of visuals in science communication. We also aim to compare people’s responses and reactions to different media types, to evaluate how visuals can be tailored to reach specific audiences. This line of research will inform the use of visuals as effective tools in marine education and outreach.

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